GIA Architecture and Interior Design

Project title / Megatreats

What we did / Butlins chose GIA to overhaul its confectionary experience. The aim was to put desirability and novelty into the experience.

The confectionary offer was intended to make shopping fun and profitable. The area was a very low footfall area and the space presently did not give the profitability per square metre expected in such an important position.

The solution was to make the area exciting for children. Novelty displays and changing lighting were used.

Fun entrances were created with entry through smaller openings for children only.
We made shopping fun.