GIA Architecture and Interior Design

Project title / Yum Yum

What we did / Created an attractive snack and confectionary shop – where other venues compete. Yum Yums required immediate impact and appeal to the consumer and stood out in the crowd.

Having a compatible product range from pies to candy floss, cakes to pick and mix, ice cream to coffee, Yum Yums required a radical approach.

We created zones for each product and with key offers strategically placed for higher volumes – these were used to form a pathway to less identifiable products.

We used lighting, colour changing and reflective finishes to attract the consumer.

The result was a compelling offer which developed to include a seating area to react to its success.