GIA-project-header – RESORTS WORLD copy


GIA were asked by Hollywood Bowl to create an environment which bridges the gap between a family entertainment venue during the day and encourages a young adult market in the evenings, whilst retaining the essence of the Hollywood Bowl brand and links to Hollywood.

This was achieved through the introduction of a paired back tonal palette of timber, brick, upholstery and metallic finishes creating a premium, quality feel, which is complimented by black and white bold geometric statement graphics creating an adult friendly bar within a lively leisure venue.

Hints to the signature Hollywood Bowl brand colours of pink and blue were also incorporated within signage and wall graphics including the continued incorporation of Hollywood links such as an American car, American food offer, Hollywood celebrities and star graphics to tie the whole scheme together.

The venue has been zoned to create different customer offerings, including pool, family amusements, group booking zones, individual VIP lanes and cosy lounge style seating areas to encourage extended visitor stays. Lighting levels help to identify the zones and large scale bespoke lighting highlights the arcade area.

An innovative mesh ceiling helps to disguise the existing and new services and ductwork whilst forming a seamless ceiling and providing a decorative feature.

An updated customer experience was also introduced at Resort World which included over ball returns in the VIP lanes and air-chargers to each lane.

Bowl design, seating
Bowl design, graphics
Bowl design, car
Bowl design, games area
Bowl design, VIP

The team at GIA has played a key role in the rejuvenation of our tenpin bowling estate. Their designs bring a new lease of life to tired interiors and promote a corporate identity that is high quality, vibrant, and fun. From feasibility to the opening night, GIA have helped ensure the success of new sites with an enthusiasm and creativity that is hard to beat.