THE BOATHOUSE BLACKPOOL
GIA were briefed to refurbish the bar/restaurant at Marton Mere in order to enhance customer experience and to have greater family appeal. The emphasis was to improve food sales with a greater variety of dining seating – both internally and externally.
GIA delighted at the opportunity to use their imagination and creativity. The design direction originated from a local Mere which is home for wildlife, a place for fishing and enjoying a natural paradise.
The space is a main artery into other facilities and therefore this had to be creatively integrated into the scheme without destroying the comfort and ambience of this imaginative creation.
Taking the local marsh and mere areas as the design route direction this suggested fishing, boats, wetlands and bird watching. We incorporated family seating in the form of boats. Bric-a-brac and images related to birds, insects, fishing and picnics were used to capture the children’s imagination.
We have used some of this imagery to form interesting bespoke seating areas which form a talking point or photo opportunity. Feature lighting was designed and manufactured by artisans to replicate fishing rods, fishing nets and giant lilies.
The design solution was to use a rustic timber, a collage of paint finishes and colours to form a refreshing and natural looking bar.
Functionality is one of GIA strengths and this, overlaid with pure imagination produced a facility strong on family appeal, with custom designed lighting and seating ingeniously linked back to the inspiration of the Mere.





